Warner McGee
Animation World Network
January 2011

“How do you improve, inspire or innovate upon a tested and proven product? If you’re Luxology, you continually ask the question, ‘Can we do better?’ With the release of modo 501, Luxology has answered that question again with a resounding, ‘You betcha!’ It seems like everything has been touched and tweaked, some things more than others. From the improved and expanded online help materials, 64-bit Mac version, to the greased lighting Preview and Rendering abilities, Luxology takes a huge leap forward with the release of modo 501.”

Mark Bremmer
Microfilmmaker Magazine
February 2011

“With the release of modo 501, Luxology has crossed the boundary from software in primary development to a software that is reaching solid maturation. Having its very solid start as a premier CG/3D modeling tool with the founders coming from Lightwave, modo has maintained its renowned user-friendly demeanor while growing its animation and production pipeline abilities.”

Todd Sheridan Perry
Animation Magazine
August 2009

“Luxology is seriously out of control! I’m going to recommend that you go visit their website to check out all the colorful candy they have to offer in the Easter basket they are calling modo 401. I’m certainly not going to have enough room to even scratch the surface.”

Al Dean
Develop3D
January 2010

“The development work between SolidWorks and Luxology means a bridge is being created between two complimentary 3D disciplines, a bridge that enables engineers and designers to give life to their ideas. It doesn’t matter if you’re a master at making sweet 3D graphics or just introducing your mind to the concept of a third dimension, all the old ways of creating cool looking visuals have changed. To put it bluntly, it’s now damn simple to make your models look amazing and for those who want a seamless path from parametric 3D design to animated realism, modo is it.”

Christian Choi
Live Design
January 2010

“modo is one of the most useful companions to a drafting package out there. Its rendering engine alone is worth the $1,000 price tag. It’s a first class tool that will breathe realism into your renderings and inspire you to design more. After all, what could be more useful than a tool that inspires us to take more chances in our designs?”

Kenneth Wong
Desktop Engineering
June 2009

“With the new SolidWorks importer, you can open SolidWorks files directly in modo 401. This gives you the option to create not only photo-realistic renderings�but also�animation sequences using SolidWorks files. In modo’s environment, you could accomplish a number of things you might not be able to do easily in a mechanical CAD program.”

Josh Mings
SolidSmack
June 2009

“The new features in modo 401 are certainly impressive. The rendering does indeed look phenomenal and who doesn’t want to be able to instantly replicate geometry. For many, it’s a tedious workflow to go from one process to the other, modeling to materials to rendering to animation and back around again if something changes. What Luxology has done is combine that process into a single interface where each step can be touched at anytime throughout.”

Mark Bremmer
MicroFilmmaker Magazine
September 2009

“The interface is easy on the eyes, chock full of contextual menus, and displays some really common- sense features that leave me crying for similar features in the other packages I work with.”

“If you have multiple computers in your studio and want to create a render farm to accelerate your renders, I’ve found no easier set up than modo.”

“The rendered output from 401 is just fantastic.”

Ed Fear
Develop Magazine
August 2009

modo 401 feature article by Ed Fear gives a great review of the software, including a strong customer angle by highlighting Black Rock Studio and id Software which emphasize how modo 401 is very well-suited for game development.

Mike de la Flor
Studio Monthly Magazine
August 2009

“The ongoing development of modo as a major powerhouse took a significant step forward with Luxology’s release of modo 401. While just about every part of modo was tweaked by its developers, this update focuses on advanced rendering features, much improved animation, enhanced workflows, and, as always, better modeling tools.”

Tom Schlander
Digital Production
Germany
July | August 2009

“Luxology hat nun mit modo 401 das nächste Level beschritten. modo 401 bietet ein noch höheres Maß an Realismus beim Rendering und die Möglichkeit, noch mehr Details in eine Szene zu bringen.”

Mark Clarkson
Desktop Engineering
December 2008

“Luxology’s modo 302 might just be the perfect tool for quickly creating and manipulating new designs.”

Allen Harkleroad
Designer Today
June 2008

“I think I just found my new favorite 3D application. I’ve been a long-time user of 3ds max, Lightwave and several other 3D tools, and I will have to say that modo 302 blows them all out of the water (literally).”

Mark Bremmer
Micro Filmaker
February 2008

9.9 out of 10 rating

“If you need to create realistic objects quickly and have them rendered in photorealistic style, without taking aspirin or late nights, get modo. If you model lots of content for your productions, but battle with the modelers in other applications, get modo.”

Mike de la Flor
3DWorld
Issue 97

“The new digital sculpting tools alone are reason to upgrade to modo 301.”

Patrick Noland
SubdivisionModeling.com
March 2007

“modo is sure to fit in most any pipeline due to its strong feature set and an application environment that allows those coming from other modeling applications to transition easily.”

David March
Game Developer Magazine
5 of 5 rating

“What do you get when you add a bunch of cool features and an efficient SDS modeller to an existing tool that’s rock solid? modo 202.”

Kelly L. Murdock
GameDev.net
September 2006

4.5 out of 5 rating

“Overall, modo 202 is a stand-out package that is focused on doing what it does better than any other package.”

Fred Galpern
Animation World Network
September 2006

“...Luxology is to be commended for offering so much in a free update, especially at a time when their competition is offering quite a bit less in expensive, less worthy updates.”

Mike de La Flor
Macworld UK
August 2006

“New paint, UV, and rendering tools make modo the new leader in subdivision modellers”

Mike de La Flor
3D World Magazine
September 2006

Range of features: 9/10
Value for money: 9/10
Overall Rating: 9/10

“modo has rapidly become the preferred modelling solution for professionals in the arenas of film, gaming, visualisation and education, and a favorite of many independent artists. One of the main reasons for its popularity is Luxology’s attention to developing a user-centric application, facilitating the working process.”

Simon Danaher
Digital Arts Magazine
July 2006

Four out of five stars

“An elegantly designed, refined 3D system.”

Ko Maruyama
Mac Animation Pro

“You can paint directly into the scene, with lightning fast results.”

Fred Galpern
VFXWorld
June 2006

“Luxology’s attention to their users’ desires sets it apart from other high-end 3D software developers.”

Mylenium
CreativeCOW.net
Review Part 2
Review Part 3

4.5 out of 5 cows

“The great thing about modo beyond its flexibility is its fresh approach to solving problems that make 3D so hard for many people.”

Sean Wagstaff
Macworld Magazine
March 2005

4.5 out of 5 mice

“The best tool we’ve seen for subdivision surface modeling.”

	Luxology Events
	View a complete list of events of interest to the modo community. SolidWorks World 2012 Meet us at the Luxology stand. February 12 - 15, 2012 San Diego, California

Luxology and moofe Cater to Growing Market for Computer Generated Imagery in Advertising and Print Marketing

New HDRE Kit Built Specifically for modo Facilitates Photorealistic Image Creation

MOUNTAIN VIEW, Calif., – August 31, 2010 – As the demand for clear, creative and futuristic images for advertisements and marketing content continues to grow, so has the bond between photography and computer generated imagery (CGI). In recognition of this, www.luxology.com, creators of modo^® 401 and the Studio Lighting & Illumination Kit (SLIK), and www.moofe.com, the leading supplier of location-based photography for CGI imagery, have teamed up to offer a special collection of CG-ready imagery called the high-dynamic range environment (HDRE) moofe Kit.

moofe, based in the UK, has radically simplified the process of lighting scenes with photographic backdrops by providing this critical information as a high dynamic range image (HDRI) alongside the company’s CG-ready backgrounds. The HDRE moofe Kit has been further optimized for modo 401 users and will help propel the fusion between photography and CGI by revolutionizing how high quality images for print, outdoor and internet advertisements are created.

“moofe has been championing the implementation of HDRI into CGI for years because we realized early on it’s the future of photorealistic CG image production,’ said Eoin O’Connor, CEO at moofe. “Our ethos is that this doesn’t need to be complex – working with companies like Luxology who share this vision is perfect as it means modo users can easily bring together the ease and quality of moofe imagery with modo’s creative tools.”

Chris Morris, CGI Director at Giannini Creative, argues that more and more organizations are waking up to the near-limitless creative potential of CG combined with the photorealism HDRIs provide. “The HDRE moofe Kit is the best of both worlds; top-quality professional photography and the limitless flexibility of CG,” he said. “A big challenge in print advertising comes from incorporating CGI elements into photography in a convincing way and modo, along with the HDRE moofe Kit, really enhances our ability to bring these two worlds together.”

The HDRE moofe Kit is a diverse collection of high-dynamic range panoramas and render-ready background plates that, through an easy to use drag-and-drop interface, provide modo users with a simple way to place 3D models into a variety of locations for stunningly convincing renderings. The Kit contains over 100 photographs from five different locations: desolate beach, abandoned industrial building, rooftop parking lot, mountain road and urban park, all shot on Hasselblad H3D cameras and backs.

The Kit utilizes HDRI as a means for perfectly reproducing the lighting at any given location, thus integrating CG elements into the scene perfectly. A high-resolution panoramic image from each location additionally provides for accurate reflections and refractions of light in the scene, making mirrored surfaces such as car hoods and sunglasses reflect the environment accurately.

“The magic of the HDRE moofe Kit is that we are able to provide artists with all the control of 3D renderings combined with the gorgeous and gritty backgrounds shot by moofe,” said Brad Peebler, president of Luxology. “Luxology shares the same deep commitment to quality as moofe, and we’re excited to see the dynamic images that are bound to be produced through this new partnership.”

Availability

The HDRE moofe Kit is available immediately for the suggested retail price of USD $195. modo 401 is required to use the kit, and the software is sold and supported by a network of authorized Luxology resellers around the globe.

Learn more about Luxology’s HDRE moofe Kit by visiting http://www.luxology.com/store/hdre03_moofe/

About Luxology

Based in Mountain View, Calif., Luxology^® LLC is an independent technology company developing next-generation 3D content creation software that enhances productivity via artist-friendly tools powered by a modern underlying architecture called Nexus^®. Founded in 2002 by Allen Hastings, Stuart Ferguson and Brad Peebler, Luxology is home to some of the top 3D engineering expertise in the industry. More information on the company, its licensable Nexus technology, its flagship product modo^® and a gallery of artists’ images from the active modo community is available online at www.luxology.com

About moofe

moofe is the most comprehensive source of photography for use in computer-graphics (CG) imagery. Our skilled photographers travel the world to capture entire locations in full detail, with each package including a perfectly matched high dynamic range image (HDRI) to guarantee realistic lighting and reflection detail. moofe’s ease of use, from exploring and licensing imagery online to seamless integration into existing workflows, saves time and money throughout the creative process. moofe is the brainchild of award-winning commercial photographers Douglas Fisher and Carl Lyttle, who between them have more than 50 years experience in creating compelling imagery. For more information, visit www.moofe.com.

For more information, press only:

Lizzie Bennett, (503) 796-9822, Press Contact

Reader contact:

Luxology, LLC
2525 East Charleston Road
Suite 104
Mountain View, CA 94043-1636
(650) 336-1380

Contact Luxology

moofe Ltd.
14a Dufours Place
Soho
London
W1F 7SN
US: +1 2132 339 401
Europe: +44 2030 260 057
info@moofe.com
www.moofe.com

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