Cityscape Taps modo for Architectural
Visualisations of the New Tate Modern 2 in London
Software
Used to Create Accurate Visual Representations for Environmental
Statement Submitted to Southwark Council
San
Mateo, Calif. - Nov. 29, 2006 - Luxology® LLC, an
independent technology company developing next-generation 3D content
creation software, today announced that modo™ was used by the
London-based 3D analysis and visualization firm Cityscape, in support
of the new Tate Modern 2 in London. Cityscape selected modo for its
speed, flexibility and real-time rendering capabilities, using the
software to produce a total of 13 renders for
an environmental statement that was submitted to Southwark Council as
part of the Tate Modern 2 planning application. Cityscape developed
the images in close cooperation with the
architectural firm Herzog and de Meuron over an eight week period.
“modo
excelled in surfacing, lighting and rendering, and its speed and
flexibility allowed us to rapidly evolve the look of the structure as
per requests made by the architects,” said Andrew G. Morgan,
Head of R&D for Cityscape. “In addition, modo’s fast
and accurate renderer can cope with real-world lighting and surfacing
effects such as global illumination, energy conservation, Fresnel,
reflection and refraction without the long render times typical of
alternate solutions.”
The
innovative Tate Modern 2 design utilizes a very specific type of
‘cast glass’ which features glass panels cast against
another medium. Reproducing the desired look while maintaining the
physical accuracy of the image in correct context with the
surrounding neighborhood, and doing so at print resolution, presented
a considerable production challenge for Cityscape’s designers.
Using modo they were able to create and render several photorealistic
views of the proposed development that were used in the application
made to the Southwark Council.
“This
project was a wonderful opportunity to work on a cutting-edge design
that promises to be an extraordinary public building in London,”
said Oliver Treadway, founder and creative director at Cityscape. “In
addition, introducing modo to our 3D pipeline allowed us to push
Cityscape’s work to new heights, both technologically and
artistically, resulting in a great combination of design and
implementation.”
About
modo
modo
is an innovative 3D modeling, painting and rendering software
designed to accelerate the creation of world-class models, associated
color and normal maps, and ultra high-quality renderings. modo’s
modern workflow and advanced toolset easily deliver enhanced
productivity for 3D artists working in design visualization, film
visual effects, video production, graphic arts and game development.
A free 30-day full-featured evaluation version of modo is available
for immediate download from modo3d.com.
About
Cityscape
Founded
in 2001 and based in London, England, Cityscape excels in 3D
analysis, architectural visualization, simulation and film/animation
for a worldwide market of architects and developers. The studio
performs massing and viability studies, design assistance, verified
planning views and can prepare a variety of imagery and animation for
clients from 3D and photographic sources. For more information visit www.cityscape3d.com.
About
Luxology
Based
in San Mateo, Calif., Luxology® LLC is an independent technology
company developing next-generation 3D content creation software that
enhances productivity via artist-friendly tools powered by a modern
underlying architecture. Founded in 2002 by Allen Hastings, Stuart
Ferguson and Brad Peebler, Luxology is home to some of the top 3D
engineering expertise in the industry. More information on Luxology,
its flagship product modo™, a gallery of artists’ images
and the active modo community is available online at www.modo3d.com.
######
©
Copyright
2006 Luxology LLC. modo is a trademark of Luxology LLC.,
in the USA and/or other countries. All products
or brand names mentioned are trademarks or registered
trademarks of their respective holders.
For more information, press only:
Liaison Inc.
Scotti
McGowan, (604) 929-8498, Press
Contact
Reader contact:
Luxology, LLC
1670
South Amphlett Blvd Suite 214
San
Mateo, CA 94402
(650)
378-8506
info@luxology.com
http://www.modo3d.com
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