The Embassy Visual Effects, Inc.

Citroën C4 Ad Campaign

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Lux: What tools did you find most useful in modo?

WH: modo has a very robust set of edge based tools. These tools made the process more intuitive and also provided us a much greater level of control over the model flow. Also, being able to quickly bevel any element (vertex, edge or poly) was excellent for adding detail to the car. When the car transforms into the robot, a section of the roof is revealed that looks like pressed metal. I was able to model that detail in about 30 minutes just beveling different components. It was actually a lot of fun.

Another feature we found very useful was the real-time reflection shader. When working on a car model the flow of the mesh is incredibly important. Often you don’t see imperfections in the surface until you do a final render. When you work on a reflective surface like a car, any imperfection will be revealed once you add ray-traced reflections. Being able to spot check for these errors in real-time during the modeling process was surprisingly useful.

Lux: Did you use modo to model anything other than the car itself?

WH: Most people don’t realize it when they watch the spot, but it is entirely CG. We took digital photos of the environment and then modeled low res proxies for the background using photogrammetry techniques to sell the realism and high res meshes for foreground elements such as the trash can and pay station. These foreground models were also made with modo.

"Using modo meant that in the crunch time we could leave around midnight instead of 5 or 6 in the morning."

-Winston Helgason

Lux: How do you think modo impacted your production schedule?

WH: Bringing modo in cut our cleanup time on the car in half. We always do whatever it takes to make sure we never miss a deadline with a client. But using modo meant that in the crunch time we could leave around midnight instead of 5 or 6 in the morning.

Lux: Was there anything about modo that surprised you?

WH: I was surprised at how intuitive the modeling tools were. I was also surprised to find myself modeling in a single perspective view almost exclusively. I had always used a quad-view modeling layout until I started using modo. With the combination of the workplane and the way modo works with tools I found myself naturally just working in the perspective view. This was beneficial in a couple ways. The first and most obvious was that when you only have one viewport open it is four times larger and this means you can see more of your model with greater clarity. Also, performing navigation and selection is much more natural in the perspective view. It wasn’t really a conscious decision to move to perspective modeling, it just happened intuitively.

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